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Product Designer – Digital Platforms (Real Estate, CRM & AI) (f/m/d) 80-100% Hybrid Working Model Zürich, Switzerland Product Designer – Digital Platforms (Real Estate, CRM & AI) (f/m/d) 80-100% Hybrid Working Model Zürich, Switzerland
Company Description
Welcome to SMG Swiss Marketplace Group!
SMG is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward-looking products.
We operate leading marketplaces across real estate, automotive, general classifieds, and finance & insurance. We’re driven by our values: Better Together, Aim High, and Act Responsibly.
Description
As a Product Designer at SMG Real Estate, you will play a key role in shaping and scaling products for real estate professionals and property seekers across Homegate, ImmoScout24, Flatfox, and our CRM tools for managing listings and enquiries. Your work will contribute directly to our core goals around customer acquisition, retention, and satisfaction.
In close collaboration with Product Managers, Engineers, Data Analysts and other stakeholders, you will help uncover customer insights through discovery and research, and translate them into seamless, market-ready product experiences. You will design solutions that connect property seekers with listers to generate high-quality, qualified leads.
This role allows you to pioneer AI-native design methodologies and multi-brand design systems while contributing to our overarching goal of helping property seekers find homes faster and providing listers with high-quality qualified leads.
Join our dynamic team, located across six countries (Switzerland, Serbia, Vietnam Germany, and ), where creativity and innovation thrive. Together, we tackle challenges, celebrate successes, and keep learning and growing.
Specifically, you will work on:
- Designing seamless, intuitive user journeys for improving listing quality, visibility, and performance across B2C and B2B experiences on Web and Mobile Apps, directly aligned with key product and business OKRs.
- Integrating active AI tools and workflows into daily design practices; from rapid AI-driven wireframing, generative UI/UX concepts, and interactive prototyping to automated synthesis of user research feedback.
- Building, evolving, and maintaining scalable, multi-brand design systems for SMG Real Estate products, leveraging AI automation for component governance, design token synchronisation, accessibility checks, and design-to-code pipelines.
- Partnering closely with Product Managers, Data Analysts, and Engineers to conduct A/B tests, fake door tests, and user research sessions to continuously refine features, reduce user friction, and boost key acquisition metrics.
- Establishing AI Design Ops guidelines together with the team members on leveraging generative AI tools to elevate product quality and team efficiency.
Qualifications
- 5+ years of experience as a Product Designer or Senior Product Designer shaping complex B2C digital marketplace or subscription products across Web, iOS, and Android platforms.
- Proven track record of active AI usage within the design lifecycle (e.g., leveraging AI for UI generation, rapid prototyping, UX research synthesis, and workflow automation).
- Demonstrated expertise in building, documenting, and managing scalable multi-brand design systems, with experience using AI tools to streamline design tokens, component maintenance, and governance.
- Strong background in user-centered design, quantitative/qualitative user research, A/B testing, and data-informed decision-making to optimize conversion funnels and drive key subscription growth metrics.
- Outstanding cross-functional communication and collaboration skills in English, working effectively across international, multi-disciplinary engineering and product teams.
- Fluency or working proficiency in (Swiss) is a strong advantage.
Additional Information
What do we offer?
- 6 weeks of holidays per year (plus option to buy 10 extra)
- 40-hour work week with flexitime (capped at 45 hours)
- A hybrid work setup with flexibility to work remotely
- Generous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption
- SBB Half-Fare Card and first-class travel between SMG offices in Switzerland
- Gender-neutral pay and transparent career paths
- Choose your gear: Mac or Windows laptop, and iPhone, Samsung, or Pixel mobile
- An inclusive and innovative environment where your voice matters
Recruitment Process
We believe hiring is a two-way street, where both parties get to know each other. Here’s what
you can expect:
- Initial Screening Call (Video 30 min)
- Meeting the Hiring Manager / Portfolio Review (Video 60 min)
- Case Study / Design Challenge (Video 60 min)
- Team Fit Meeting (Onsite 60 min)
Apply now
To take advantage of this great opportunity, please send us your detailed CV and feel free to include any supporting documents that will help us understand why you are the perfect fit.
About Us
SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a cutting-edge digital company that simplifies people’s lives with innovative products.
SMG Swiss Marketplace Group provides customers with the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces ( ) and Finance & Insurance (FinanceScout24, ).
Disclaimer
SMG Swiss Marketplace Group primarily engages with candidates directly. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have specifically requested their assistance for particular roles. Any submissions made without a prior request from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy.
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